We launched, on International Women’s Day, the branded content project All About Them, in partnership with HuffPost Brasil and sponsored by C&A.
For 365 days, the project will give space to a different women to expose their personal narrative and ideas on Elemidia’s screens.
Then, viewers can access the project site at HuffPost and read the interview in full, in addition to share their own stories of struggle and victory.
The content will be broadcast daily on the screens of Elemidia, spread across Belo Horizonte, Rio de Janeiro, Porto Alegre, Brasília, Curitiba and São Paulo.
The goal is to celebrate women entrepreneurs, warriors and precursors of the country. The first was Jout Jout, a Brazilian YouTuber with millions of followers and fans.
This is Elemidia’s way of showing that every day’s a day to celebrate and honor the women of the country.