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Elemidia in Russia

With exclusive content and real-time updates, Elemidia brought Russia to anyone who loves football and didn’t want to miss any of the matches during working hours. In addition to the fun facts about the previous editions, teams and main players, table of games and scoreboard updated to each goal, with the partnership of Footstats we also showed everything that happened during the matches in detail. Statistics, ball possession, goal kicks, heat map of the field, teams of the day with the featured players and everything you needed to know about the championship. We also had comments from columnists adored by fans such as ESPN’s André Plihal, Ana Thais Matos from CBN radio, Nasi and the former player Zico had his own soccer column at Elemidia. The public was able to follow the complete coverage of “Elemidia in Russia” together with brands like Hyundai, McDonalds, Vivo and Azul in over 15,000 screens!

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#AllAboutThem

We launched, on International Women’s Day, the branded content project All About Them, in partnership with HuffPost Brasil and sponsored by C&A.

For 365 days, the project will give space to a different women to expose their personal narrative and ideas on Elemidia’s screens.

Then, viewers can access the project site at HuffPost and read the interview in full, in addition to share their own stories of struggle and victory.

The content will be broadcast daily on the screens of Elemidia, spread across Belo Horizonte, Rio de Janeiro, Porto Alegre, Brasília, Curitiba and São Paulo.

The goal is to celebrate women entrepreneurs, warriors and precursors of the country. The first was Jout Jout, a Brazilian YouTuber with millions of followers and fans.

This is Elemidia’s way of showing that every day’s a day to celebrate and honor the women of the country.

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