Abril – Elemidia World Cup Across Brazil, in the 12 Confederations Cup and World Cup host cities, Elemidia covered every phase of the project with an integrated media plan. Convergence of all Abril content during the World Cup was in our screens nationwide, providing information, fun and brand exposure for sponsors to 20 million people, every week, on various Elemidia channels. To do this, Elemidia used all of its special resources to meet the expectations of its advertisers and public.
To create excitement leading up to the World Cup, our dynamic content provided a countdown in days, hours, minutes and seconds to the start of the 2014 World Cup.
With real time information, Elemidia brought its sponsors to viewers alongside the biggest matches in the pre-World Cup phase, the playoffs and the World Cup.
From updates in the stadium edification to the athletes’ arrival in the city, relevant information for each region was displayed on our screens.
Coverage of the Confederations Cup and the World Cup, along with the Brazilian national team’s every move, lineup changes, analysis of each coach’s strategies, as well as highlights and results of matches, goal by goal.
During the Confederations Cup and World Cup, all content in places with heavy tourist traffic, such as hotels and shopping malls, was displayed in real time in Portuguese, English and Spanish.
Massive displays of World Cup themed information in all Elemidia points, focusing broadcasts on World Cup content and the project’s sponsor brands. The special delivery included bulletins, a countdown and intervention on Elemidia information bars.
A special delivery with Elemidia viewers submitted to our site their testimonials and shared pictures of their experiences and moments in previous World Cups. The best pictures were displayed in Elemidia screens.
Another special delivery done directly with Elemidia viewers, who were directed to our hotsite in order to submit their videos showing soccer skills. The best videos were displayed in Elemidia screens.
Campaign: Elevator Torture Agency: Lew’Lara Goal Increase traffic to Outback restaurants on Mondays, Tuesdays and Wednesdays during lunch and happy hour. Strategies -Addressing / Geolocation: Direct the audience at the Elemidia points to the nearest restaurants, using a radius of up to 600 meters from each restaurant. – Dynamic Content: Instill appetite appeal among viewers through the smart publication systems, using time spans appropriate for the content. From 6am to 2pm – Lunch Torture From 2pm to 7pm – Happy Hour From 7pm to 11pm – Outback Dinner – Channels Office Buildings, Hotels and Universities
In partnership with the PiniOn mobile phone survey company, along with the Abril Market Research and Intelligence team, we carried out a perception survey among the Elemidia public who reads magazines.
Recall survey with telephone customers, done by the Abril Market Research and Intelligence team and the K&V company, aimed at measuring return and appropriateness for the customer and Elemidia.