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2014 WORLD CUP
Take a look at Elemidia’s eight main deliveries in the World Cup Project

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OUTBACK
Picking interest at all times is the goal of “Elevator Torture”

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RED BULL
Award-winning action that brings energy to your day

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BELVITA
FanPage launch creates the first campaign integrated with Facebook

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TURNER
Award-winning case with integration between the audience, Elemidia and the internet

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ADIDAS
Record-breaking 24 hour broadcasting celebrates launch of news Asics model

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FIAT
Agility and convenience in building its varied ads

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TAM
Campaign invites public to share its best moments with TAM

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HONDA
Creative countdown aligned with new car launch

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PREFEITURA SP
Alertar os paulistanos para riscos e alertas de chuvas na capital

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CITIBANK
Geolocation indicates a Citi near you

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NEXTEL
Action integrates Nextel users with Elemidia screens

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TAG HEUER
Informs the right time in a creative way with each placement

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NÍVEA
Dynamic content where the weather defines the product

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SULAMÉRICA
Traffic information in the city minute to minute

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GOL
Speed for the main retail campaigns

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CANNES
Elemidia screens are present at Cannes and at top advertising agencies

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MULTIPLOS
Publicizing partnerships and products according to their proximity to the audience

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ESPN
Intensive positioning and coverage of the main sports topics

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GE
Through sponsored content, GE aligns its technology with Elemidia content

WORLD CUP

Abril – Elemidia World Cup Across Brazil, in the 12 Confederations Cup and World Cup host cities, Elemidia covered every phase of the project with an integrated media plan. Convergence of all Abril content during the World Cup was in our screens nationwide, providing information, fun and brand exposure for sponsors to 20 million people, every week, on various Elemidia channels. To do this, Elemidia used all of its special resources to meet the expectations of its advertisers and public.

Countdown
World Cup Bulletins
Local Content
Real time coverage
Trilingual Content
Elemidia Day
My Stories
Me Convoca! (Call Me)
ADIDAS Campaign: Adidas Energy Boost – 24 HoursAgency: Frito Goal High-impact action to launch the Adidas Energy Boost sneakers, showing the resistance of this product line. Strategies -Streaming For 24 hours straight, Elemidia broadcast the race at Shopping JK Iguatemi in real time and without breaks following ultra marathon runner Luciano Prado. -Dynamic Content: Along with the video, content was shown with the time the athlete had been competing in the challenge, in addition to inviting the public to follow the action on the brand’s facebook page. Channels Gyms and Office Buildings.

OUTBACK

Campaign: Elevator Torture Agency: Lew’Lara Goal Increase traffic to Outback restaurants on Mondays, Tuesdays and Wednesdays during lunch and happy hour. Strategies -Addressing / Geolocation: Direct the audience at the Elemidia points to the nearest restaurants, using a radius of up to 600 meters from each restaurant. – Dynamic Content: Instill appetite appeal among viewers through the smart publication systems, using time spans appropriate for the content. From 6am to 2pm – Lunch Torture From 2pm to 7pm – Happy Hour From 7pm to 11pm – Outback Dinner – Channels Office Buildings, Hotels and Universities

SULAMERICA Coming soon
RED BULL Coming soon
BELVITA Coming soon
TAM Coming soon
NEXTEL Coming soon
FIAT Coming soon
HONDA Coming soon
TAG HEUER Coming soon
GOL Coming soon
PREFEITURA SP Coming soon
NÍVEA Coming soon
CANNES Coming soon
MULTIPLOS Coming soon
CITIBANK Coming soon
ESPN Coming soon
GE Coming soon
TURNER Coming soon

Surveys
PiniOn
Telephony
Loyalty Programs
ABDOH
Cars
Datafolha ’11

In partnership with the PiniOn mobile phone survey company, along with the Abril Market Research and Intelligence team, we carried out a perception survey among the Elemidia public who reads magazines.

Coming soon

Recall survey with telephone customers, done by the Abril Market Research and Intelligence team and the K&V company, aimed at measuring return and appropriateness for the customer and Elemidia.

Recall survey done for Loyalty Programs company, done by the Abril Market Research and Intelligence team and the K&V company, aimed at measuring return and appropriateness for the customer and Elemidia.
Per request of ABDOH (Brazilian Association of Digital Out-of-Home), a study on the market in general was commissioned from the Ipsos Marplan institute. Below is a summarized version of the study with an overlapping comparison of media types with Elemidia.
Coming soon

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