Elemidia is a strategic communications media channel for the out of home media segment. Its structure and know-how make it possible to distribute dynamic and relevant content, which gives it its main edge: a high level of audience attention. Pioneering and innovative spirit are intrinsic to the brand. Created in 2003, Elemidia has quickly become the leader in the out of home digital media segment in Latin America. Today, the company’s operations have gone far beyond elevators in office buildings that made it a name in the market and are now also distributed in places such as shopping malls, hotels, universities, gyms and supermarkets. As a reference in digital out of home market, Elemidia has over 1700 advertisers annually in its portfolio. Present in more than 80 cities and 19 states country wide, aside from Buenos Aires, Argentina, Elemidia is the only company with national presence in Brazil.
To become the most admired and relevant brand among the media in the markets in which it operates.
Elemidia maintains governance structures appropriate to the Company and is guided by the best Governance Practices of the Brazilian Corporate Governance Institute (IBCG). Elemidia has a Board of Directors comprised of representatives of Victoria Capital Partners and independent directors. The president of Elemidia reports to this council and runs the Company’s business.
Mr. Lacerda is the co-founder of Nutec Informatica (1986), currently known as Terra. In 2001, Terra was the biggest internet company in Latin America, present in 19 countries. Mr. Lacerda held various executive positions at the company, having worked in Brazil, Spain and in the U.S.. Mr. Larcerda is also co-founder of the F.biz advertising agency. Currently, Mr. Lacerda is the founder and Vice-President of Blue Interactive, a Cable TV company with 160,000 subscribers and operations in 23 cities. He is also founder and President of the Board of Magnopus, a graphic computer company with headquarters in Los Angeles, CA. Mr. Lacerda holds Bachelors of Eletric Engineering and Computer Science degrees from Universidade Federal do Rio Grande do Sul.
Mr. Genesini is member of the Board of Grupo Algar and Localfrio. He is also an independent member of Cnova NV and current mentor of Endeavor, through which he became part of the Consultative Council of Arizona and ZUP. He is also president of LIDE Tecnologia. Previously, he was president of Grupo Estado, from Oracle Brazil, and co-director of Accenture. Mr. Genesini holds a Bachelor of Production Engineering degree from Escola Politécnica da USP.
Managing partner at Victoria capital partners
Senior partner at Victoria capital partners
Partner at Victoria capital partners
Inv professional at Victoria capital partners
Mr. Alvarenga installed the first display in elevators of office buildings in Brazil in 2000. He founded NovaVista a year later, the first company in the digital OOH media sector, which was later acquired by Elemidia. He was also the founder of E+ Tech. Mr. Alvarenga holds a Bachelor of Electric Engineering degree from Instituto Mauá de Tecnologia.
Mr. Winandy has 13 years of experience in the Media Industry. His previous experiences include Planning/Financial Manager positions at Elemidia and MTV Brasil, and other financial positions at Grupo Abril and Casa Cor. Mr. Winandy holds a Bachelor of Business Administration from FGV.
Mr. Cadena has been with the firm for 13 years, holding multiple positions within the System Operations area. He is also responsible for new projects. Mr. Cadena holds a Bachelor of Computer Network Administration degree from Instituto Brasileiro de Tecnologia Avançada and earned an MBA in IT Strategic Administration from FGV.
Mr. Schneider has more than 15 years of professional experience in commercial strategy. His previous experiences include marketing, business and operations positions at RBS, Terra, Telefonica and Eletromidia.
Mr. Ferreira has 32 years of experience in Sales. His previous experiences include commercial positions at Grupo VEJA, Exame, Revista A, Grupo Abril, Burti, Globo.com and HBO. Majored in Marketing (ESPM), Mr. Ferreira has a MBA degree in Luxury Management from FAAP.
Mr. Jimenez has been with the firm for 12 years, as part of the Commercial team of the company. His previous experiences include various positions at Citibank, Credicard and Bradesco. Mr. Jimenez holds a Bachelor of Business Administration degree from PUC, and an MBA in Strategic Marketing and Sales Management from FGV.
Mr. Pavan has been with the firm for 12 years, in the Real Estate area. His previous experiences include positions at PPR ad agency and Microsoft. Mr. Pavan holds a Bachelor of Computer Science degree from Universidade de Santo Amaro, and an MBA in Business Management from FGV.